Why?


Water Usage

The production of one litre of milk requires approximately one thousand litres of water.

Climate Change

The world's livestock account for 18% of anthropogenic greenhouse gases

Animal Welfare

Over 56 billion farmed animals are killed every year by humans.

Land Shortage

One-third of the planet's arable land is occupied by livestock feed crop cultivation.

Food Shortage

A cow consumes 75kg - 300kg of dry matter to produce just 1kg of protein.

Dairy Allergies

Dairy allergenicity is the second biggest childhood allergy in the United States.